I’m mapping custom routines during a 30-minute consult — swapping in 0.5% salicylic for congestion or 5% mandelic for sensitive, then layering hydration — and it’s great for first-time clients, but I’m torn on pricing and packaging as I build my esthetics business. For those who started with ingredient-driven consults, did you bundle a follow-up + mini facial, or keep consults standalone with retail credit, and what price point converted in your first 3 months?
I do a ‘30-minute consult’ at $59, credit $30; add mini facial $89 if budget allows.
Tiered: $55 consult + “two-week check-in,” 100% credit on $120+; otherwise 50% or $35 mini facial.